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  • Writer's pictureMonica Van Landingham

Targeting Keywords In Your Instagram Bio

Did you know the Name Field in your Instagram bio is separate from your username?

Using keywords in your name, not in your username is another great way to let your new followers know what your brand is all about. Instagram also 'crawls' your bio to gather more context and determine how to best rank you for searches.

Just like your Name Field, your bio should be optimized with keywords for your brand and business.

The Name Field is a valuable (and rarely used) SEO (search engine optimization) feature you can customize in your Instagram bio to reach even more people as they search the app.

With Instagram's keyword search tool, SEO discoverability will become an even more important feature.

Using targeted keywords instead of your username in this field is a great strategy for your brand or business to become more discoverable by potential new followers.

Since you have limited space, you can write your real name below it in the description. For example, my name says: "Monica IG Strategist and Social Media Manager", if someone searches for these terms, my profile will be displayed.

Brainstorm the keywords your ideal customer might search for on Instagram-it could be your niche, the products you sell, or the city your business is located. Once you find the right keywords, put them into your Name Field.

When deciding how to brand yourself on Instagram, it's important to consider what your visitors are looking for and how you can present them with valuable information in just a few seconds.

Pro Tip: Be aware that you can change the name field twice within 2 weeks. After changing it twice, you have to wait 2 weeks again.

Need help figuring out what your keywords are for your Name Field? Book a strategy call with me today!

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