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  • Writer's pictureRuthann Bowen

It's Time To Spring Clean Your Instagram Account. Here's Why.


Life gets hectic and before you know it, your Instagram feed is getting a little messy. Let's fix that! Here's how:


Step 1: Review and unfollow accounts

  • Go through the list of accounts you're following and unfollow those that no longer interest you or are inactive.

  • Consider unfollowing accounts that post too frequently or share content that doesn't align with your interests or values.

  • Use third-party tools like Crowdfire or Unfollow for Instagram to identify and unfollow inactive or non-engaging accounts.

Step 2: Delete old posts and stories

  • Review your past posts and stories and delete ones that are outdated, irrelevant, or don't reflect your current brand or personality.

  • Keep in mind that deleting posts with high engagement or sentimental value may cause some backlash, so use your discretion.

  • Consider archiving rather than deleting posts that you may want to revisit later.

Step 3: Organize and curate your profile

  • Use Instagram's highlight feature to showcase your best stories and posts.

  • Rearrange your grid to highlight your best content or create a theme or aesthetic.

  • Use apps like Preview or Planoly to plan and visualize your grid and maintain a consistent look and feel.

Step 4: Review and update your bio and captions

  • Make sure your bio accurately reflects your current brand, mission, or message.

  • Use clear, concise language and include relevant hashtags and links.

  • Review your captions and remove or update any that are outdated, irrelevant, or no longer align with your brand or message.


Remember, spring cleaning your Instagram account is an ongoing process, not a one-time event. By regularly reviewing and updating your account, you can keep your followers engaged and your brand relevant. For more tips and tricks on how to grow



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