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  • Writer's pictureRuthann Bowen

How To Incorporate A Hashtag Strategy For Faster Instagram Growth

There's no magic formula to growing your Instagram account but there are some strategic practices you can implement for broader reach. Using hashtags is one of them.



Here is a step-by-step guide on how to create a hashtag strategy to grow your Instagram account:



  1. Determine your target audience and goals: Before you start using hashtags, you need to have a clear idea of who your target audience is and what your goals are. What kind of content do you want to share on Instagram, and who do you want to reach? Are you looking to increase brand awareness, drive traffic to your website, or generate leads? Answering these questions will help you determine the right hashtags to use.

  2. Research relevant hashtags: Once you have a clear idea of your target audience and goals, it's time to start researching relevant hashtags. Look for hashtags that are popular among your target audience and are related to your industry or niche. You can use Instagram's search feature to find hashtags or use third-party tools like Hashtagify, Tagboard, or Hootsuite.

  3. Create a branded hashtag: A branded hashtag is a unique hashtag that's specific to your brand or campaign. It can help you build brand awareness, increase engagement, and make it easier for people to find your content. Make sure your branded hashtag is short, memorable, and relevant to your brand.

  4. Use a mix of hashtags: It's important to use a mix of popular and niche hashtags to reach a wider audience. Popular hashtags have a high search volume but are also highly competitive, so it's important to balance them with niche hashtags that have a smaller search volume but are more targeted.

  5. Keep an eye on trending hashtags: Trending hashtags are hashtags that are currently popular on Instagram. Using trending hashtags can help you reach a wider audience and increase engagement. Make sure the trending hashtags are relevant to your brand or content.

  6. Use location-based hashtags: If you have a local business or want to target a specific location, using location-based hashtags can help you reach people in that area. You can also use location-based hashtags when you're attending events or hosting workshops in different cities.

  7. Monitor and track your hashtags: Once you've created your hashtag strategy, it's important to monitor and track your hashtags to see which ones are working best. You can use Instagram Insights or third-party tools like Sprout Social, Hootsuite, or Iconosquare to track your hashtag performance.

Using hashtags is an important part of any Instagram marketing strategy. By creating a hashtag strategy that's tailored to your target audience and goals, you can increase engagement, reach a wider audience, and build brand awareness. Remember to use a mix of popular and niche hashtags, create a branded hashtag, and monitor and track your hashtags to see which ones are working best for your brand.


And, don't forget to follow me over Instagram for more juicy tips and tricks when it comes to growing and maintaining your Instagram account!


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